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  • AI is leading the way in changes for digital advertising.
    Google Ads Strategists - Microsoft Advertising Strategists

    AI Surfaces as the Hottest Topic of the Era

    May 24, 2023 - By Nancy McCord

    The new Google Search Generative Experience (SGE) brings the power of Artificial Intelligence (AI) directly into Google’s search results. These AI generated snippets of text will now appear above the search results pushing organic listings even farther down the page.   During Google’s May 2023 I/O Conference, Google announced this new…

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