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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026 - By David Hogestyn

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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  • Mobile Web - News & Trends - Web Design - Web Visibility

    Is Your Website AMP’ed Up Yet?

    August 30, 2017 - By Nancy McCord

    Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them. If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
  • Mobile Web

    What Are You Doing to Beef Up Your Mobile Security?

    November 9, 2016 - By Nancy McCord

    Recently my husband’s identity was stolen and my access to our bank account was hacked. In my husband’s case a credit card was opened in his name. In my case my online bank user name, password and PIN was used to raise credit limits and then steal over $3,000 from our…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
  • Mobile Web

    Organic Search Results Shrink Even Further on Mobile

    February 8, 2016 - By Nancy McCord

    Tell me you haven’t seen it yourself? The space on Google and Bing for organic results is shrinking again. Have you looked on your smartphone? Could you even find organic results when the page loades? The amazing shrinking world of organic search results on mobile Searchengine Land just wrote about…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
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Our Recent Posts

  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

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