Googlespeak can be confusing for those not in the industry, so this post will help business owners understand what Google means when it states the following:
“To make our results more useful, we’ve begun experiments to make our index mobile-first.” Doantam Phan, Google product manager
This is the bottom-line. Google is testing and will most likely rollout a huge change to its indexing algorithm that is used to rack and stack websites in the organic or unpaid results of search pages.
The algorithm will now review and base the ranking index across all devices based on what the Googlebot spider reads in the content of a mobile version website. This is incredibly big news and the ramifications are huge.
- If you have a responsive website, you do not need to worry. You are totally covered for this update.
2. If you have a mobile adaptive website, you need to start making changes. A mobile adaptive site means that the content for your mobile site is different and sometimes lacks the content that you have in your desktop and tablet version site. You may have dropped content, streamlined content on pages, or not developed content for some pages. In other words the mobile site is different by design and desire from your desktop site.
3. If you do not have a mobile site it is time to get busy and move to a responsive website design. Although Google says that it will still spider your site with its mobile searchbot, I would expect in the future to see tags in the index stating your site is not mobile friendly and possible demotions.
Google means business on mobile as attested by the following quote.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” Doantam Phan, Google product manager
If you need help with a responsive website, now’s the time to check in with the McCord Web Services team. Our focus is to implement affordable, SEO-focused responsive websites that bring you customers.