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  • Google - Search Engine Optimization

    It’s Time to Put Your Website on a Diet

    July 31, 2014 - By Nancy McCord

    Well what I really mean is to put your website on a content diet. In months and years past, it was a great idea, and SEO strategy, to build some really great content to help build site authority. This was a winning strategy when Google was counting links and in counting inbound traffic.…

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  • Google - Search Engine Optimization

    Google’s New Quality Guidelines for Websites

    July 17, 2014 - By Nancy McCord

    Updated in 2014, Google’s Quality Guidelines for webmasters spells out some new details that all website owner’s should keep in mind. In a nutshell, Google wants quality, relevant, unique, mobile-optimized content. The content that appears highest in the search results will be those that Google deems are the most relevant…

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  • Google - Search Engine Optimization

    Taking a Careful Look at Your Content to Prevent Google Penalties

    July 15, 2014 - By Nancy McCord

    Like never before, you’ve got to keep a careful eye on your content; reviewing your online message for authority and placement. Google is penalizing thin content, duplicate content, and link-heavy content. How can you make sure your content stays in the “green zone” versus the “red – penalty zone”? Here…

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  • Google - Search Engine Optimization

    How to Remediate a Google Penalty

    July 10, 2014 - By Nancy McCord

    If you read our post on Tuesday July 8th and feel that your website may have been penalized by Google, doing nothing will not make the problem go away. Neither will simply disavowing any links in your Google Webmaster Control Panel. It takes work to get your business back in…

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  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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