Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…
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It’s Time to Put Your Website on a Diet
Well what I really mean is to put your website on a content diet. In months and years past, it was a great idea, and SEO strategy, to build some really great content to help build site authority. This was a winning strategy when Google was counting links and in counting inbound traffic.…
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Google’s New Quality Guidelines for Websites
Updated in 2014, Google’s Quality Guidelines for webmasters spells out some new details that all website owner’s should keep in mind. In a nutshell, Google wants quality, relevant, unique, mobile-optimized content. The content that appears highest in the search results will be those that Google deems are the most relevant…
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Taking a Careful Look at Your Content to Prevent Google Penalties
Like never before, you’ve got to keep a careful eye on your content; reviewing your online message for authority and placement. Google is penalizing thin content, duplicate content, and link-heavy content. How can you make sure your content stays in the “green zone” versus the “red – penalty zone”? Here…
