A lot of things have changed over the years in regards to how a website should get organic or unpaid search placement particularly on Google. One of the tactics that SEO’s are having the hardest time letting go of is keyword density. I have to say that in my own…
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Negative SEO and Manual Penalties
It can happen to the very best of sites managed with white hat SEO as in this case study found on the MOZ blog; Google smacks your organic placement down and you can’t even find your business name in a search on Google.com. Usually this type of severe penalty is…
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The Clarity of What You Write Matters a Lot
Matt Cutts has some great words of wisdom for bloggers and website owners in this video on how technical you should get in content and blog posts. You can watch the video at YouTube. In a nutshell, here are the takeaways on this important topic. 1. Clarity of what you write…
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Does Google Love or Hate Links in Their Ranking Algorithm?
Over the years Google has valued links in their ranking algorithm by boosting sites with more links to a higher position in the organic or unpaid search results. By valuing links Google created a cottage industry that SEO’s jumped on and really milked with clients. Some SEOs charged exorbitant amounts…
