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  • Google - Search Engine Optimization

    Why Does Your Page and Website Fluctuate in Organic Placement?

    January 16, 2014 - By Nancy McCord

    It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in…

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  • Google

    Not Provided Keyword Data in Analytics Work Arounds

    December 27, 2013 - By Nancy McCord

    In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your…

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  • Google - Search Engine Optimization - Web Content

    The Shift in the Google SERPs to Value Legitimacy

    November 26, 2013 - By Nancy McCord

    Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in…

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  • Google - Search Engine Optimization

    What’s Google Got in Store for 2014? Part Three

    November 22, 2013 - By Nancy McCord

    This post is the last in the series of three this week. Here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz…

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