To place organically on Google, you’ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO! It’s time to undo these things if you have done them on your website: strategic use of anchor text…
-
-
The New Website Optimization is De-Optimization
Yes that’s right the new way to optimize your website for organic placement is to de-optimize it. Here are some of the things others in my industry feel that Google is targeting and applying penalties for at this time: 1. Link title tags – this used to be a good…
-
Google – First the Carrot and Then the Stick!
If you’ve been in the web industry as long as I have (since 2001) you would have seen Google’s purchase of Urchin Statistics which became Google Analytics. It used to be that a website owner very carefully guarded their website activity; what generated clicks, page paths, traffic, and trends. When…
-
Site Placement 101
Have you experienced the Google smackdown and lost your organic placement? Have you dropped from the first page of results to the second or worse yet to so far back you cannot even find your own site? If this is your case, what can you do – anything? Here is…
