Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen?
First, it is very important to remember that Google AdWords is an auction. The highest bidder does not get the top position, but each time a search is done an Ad Rank number using the cost per click bid and the Quality Score as well as the extensions that are used in the account is run and advertisers are racked and stacked.
In times when sales in a marketplace are slow, I will typically see a large jump in cost per click as advertisers, just like you, scramble to get leads. It may be that customers are just not buying and in an effort to get leads, other advertisers will drive up the price of the auction by their bidding; boosting your first page bid.
In other times when sales are hot in a marketplace, more advertisers who had been sitting on the sidelines move into the marketplace driving up the cost again.
As an AdWords Manager, I see these scenarios frequently. Sometimes it is seasonal and click costs will stay high during the high traffic peak buying season. Pest control firms are a good example of a seasonal business where traffic and conversions are hot from March all the way to November, but peter out from December to February.
So, before you just push your own AdWords cost per click up, take some time to evaluate what is happening in your account, in your marketplace, and region. In many cases your local reps can help you to understand if this is a situation that is a marketplace and consumer trend versus something that you are doing wrong that needs adjustment in your advertising account.
Just today WordFence notified me that the Feedburner WordPress plugin had been removed from WordPress.org. What does that exactly mean for you?
When a plugin is removed from WordPress.org it means either the plugin has been compromised, it does not work with current WordPress versions, or that it has been abandoned. Plugins cannot work with current versions of WordPress if the plugin author is not doing regular updates.
WordPress.org polices their plugin archive and if a plugin may cause problems with new versions of WordPress they tag it. WordFence, which we use for security management of WordPress applications, scans the WordPress.org archive and advises us if plugins in use in a client WordPress installation are up to date.
There have been several instances lately where plugins dropped from WordPress.org had been used by bad actors on the web to send out malware and to spamvertise a website.
As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.
First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.
AdWords says this about Low Search Volume keywords:
Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.
When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.
We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.
If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.
If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.
Training staff that works remotely can be a challenge. My firm has four remote employees and I have found that training is as easy as taking a short video with your phone.
In my case, my remote employees do not all have the same hours as all of them have other jobs or are full time students. So, it is nearly impossible to get everyone online at the same time.
I have started taking videos with my phone while I am in a control panel to make a super short video of what to do on a project. I am finding that employees like this, are able to watch the training multiple times, and some will even take notes and then work from their notes.
The key is to make the video super short and convey a concept that is not overly complicated. For me, I have done videos on how to add negative keywords to an AdWords account and how to create new ad text.
For most millennials, the visual mode of training is best and engages them most. Older staff seems to want the video plus written steps.
The key takeaway on this blog post is sometimes you simply need to think outside the box and meet staff where they are and allow training that is on-demand for their schedule.
If you are not using a template at your e-newsletter sending service and have used or created your own HTML code, you may have trouble adding your sending services e-newsletter sharing buttons if they are not already included in the footer.
If you want to track statistics you can set up an account and then get an API key which you then put in the ID field. Before you generate your code, update your details like Share Our Newsletter and your URL of your online newsletter to share.
AddThis is a wonderful work around and the buttons look good on the page. When clicked the email one will open an online interface for sending and the Facebook, Twitter, and Google+ buttons will open the senders accounts so they can easily share items with their online friends.