Finally, Twitter expands tweet length from 140 to 280 characters – just this last week! And HootSuite finally allowed our writers to start using the longer word count.
We do a nice job with writing for Twitter for our clients, but 140 characters simply did not make the cost valuable to enough clients. Now with new expanded tweet length up from 140 to 280 characters, Twitter is looking very attractive for many businesses.
I have always like Twitter. I like the medium, interaction and ability to get a businesses customer service reps attention fast. Plus there’s simply no better way to know what is happening then to ask on Twitter. Donald Trump has made Twitter popular with business owners although I never recommend tweeting in the same fashion that he does.
We’ve been waiting for our Pro HootSuite version to allow us to write at the longer character count and just this week, we were able to make the shift.
With a longer tweet, look for the use of more images in profiles that typically did not work to create an nice looking interactive page.
If you need help with Twitter writing, now’s the time to take a look at our services just for Twitter.
Site reputation – that’s what hackers want to steal from you for their own personal gain. Don’t think that you need to just be using WordPress to become a victim. I’ve seen regular HTML website fall prey to hack attacks too.
It typically all starts with your user name and password being stolen. Hackers create a phishing page that looks legit that they hope you will click and then enter in your user name and password into. The best defense is to never click links in an email and if you do click a link, never share login information no matter how valid a site or form looks.
Instead, go to your login address using your browser and access your account without clicking a link. You will typically find that there is not a problem with your account or access. But the email you had received had some dire notice that you were going to lose access or your account would be closed. Be suspicious of everything.
Troy Hunt has it right in his article on how and why hackers want to get into your site and steal your credentials. His article is worth the read to allow you to make sure to stay safe. You will be amazed at the extent hackers will use, to mask their presence in an effort to steal your credentials and then your website reputation.
Email mistakes, we all make them, but whopping big mistakes shouldn’t be made too often.
I’ll never forget a frantic phone call I got from a client who asked how to get back an email she just sent to a customer, but had meant to only send to her sister. In the email she she trashed a customer and really got personal in a very mean way. The now past-customer was insulted and very angry as she should have been.
The best way to prevent big email whoppers is to set a delay send in your Gmail account (if you use it) and smartphone email accounts. I set my delay to 8 to 10 seconds giving me time to undo something if I need to with one click.
I’ll bet my client who got lambasted for being catty and sending the email to the customer and not her sister, wished she’d had that enabled.
Other big whopping email mistakes include, but are not limited to, asking employees, paid far less than you to pay, to pay for spilling something on your clothes; mentioning to others that you are intimate with a person they know too (but maybe did not know you were hooked up); clicking reply all when you really should just be talking personal to one in the chain not everyone (especially if you are venting or are angry); and mocking of others or employees in an email.
You can never take back something you sent too quickly, so take a moment to see if your own email application allows for delayed sending, just to keep you from making your own whopping big email mistake.
My philosophy on blog writing is that it is only “content” if you are not using a keyword targeted strategy. But, that is truthfully not enough. If you are blogging but never know your placement, how can you know if you are improving and for that matter how can you know you have selected the “right” keywords to focus on.
Here’s where our optional specialized SEO reporting takes our blogging writing services from solely content creation to a content and SEO strategy.
In addition to blogging, we offer an add-on reporting component. We sell seats in our reporting interface that when tied in with our blog writing services and SEO consulting, give us a metric to measure our activity against.
When you are ready to move your blog writing services to a SEO-driven focus, call us at McCord Web Services. You’ll get great blog content PLUS a real SEO focus and strategy.
Today starts my series on AdWords manager tips. With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution.
First to see what I am talking,(in the old interface) about go to Tools > Conversions. Click one of the names of the conversions you have set up. Look to the bottom to Attribution Model. If you’ve done nothing it has defaulted to Last Click. Click Edit and change your conversion model to Position Based.
Position Based is my preferred attribution model. Over time you will be able to see keywords in your account that you might have pause that are actually a part of the conversion path.
The first click and last click will be weighted to 40% each and the middle clicks will split the remaining 20%. What happens is important for your keyword monitoring. You will start to see keywords that previously in the last click model may not be driving as many conversions as you had thought.
Your data drives your decisions in AdWords, put your data to work for you by changing your Attribution Model to the right one for you.
To get to the prior interface if AdWords defaults to the new interface, click the three vertical dots next to the gear in the top right and click go to prior version.
There are just some things that are easier to see and faster to do in the old interface.
We stand out from other blog writing service firms by providing quality writing and quality assurance checks.
Our SEO expert personally selects each topic based on your criteria and crafts the title as well as selects the background material for the writer for each blog post.
Each blog post our writers write is carefully reviewed by our staff assuring that what you receive is well-written.
We check each blog post for proper grammar usage using Microsoft Word’s grammar and spell check.
Each blog post passes a test of uniqueness (using Copyscape) before you even receive it.
Ask us to help you decide which writing level is best for your personal business needs by scheduling a conference call. When we chat about your project we’ll ask about the type of blog writing you need and the level of expertise that a writer would need for your project. We’ll brainstorm potential topics and check their do-ability. We’ll jointly choose the best level of our services based on your expectations and our writing pool’s ability.
For specialized SEO related services, we also provide monthly reporting; monitoring specific keyword phrases that we will then use in blogging and work with you for a blog/SEO strategy to help your garner better organic placement.
We know that we are not a match for every business, but for those that need a cohesive content strategy, well-written blog posts, and project oversight, we are an excellent match.