Smart Shopping Campaigns

Google Ads Management Fees- How Low Can You Go
McCord Web Services is a Google Partner.

Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist.

  1. Uses Google Ads advanced AI tools to target and bid.
  2.  Increases conversions.
  3.  Is totally automated.
  4.  Shows ads on more properties.
  5.  Optimizes for performance.

I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here are the results for real clients.

RV industry accessory sales – 56% decrease in cost per click.

Industrial equipment – 34% decrease in cost per conversion.

I have found that it will typically take about 30 days to have enough data to weigh is Smart Shopping Campaigns are right for you, but so far I am seeing an increase in conversions at a lower overall cost.

Smart Shopping Campaigns will show your shopping ads on YouTube, Gmail, and in the Google Search results and on Search Partners. Your reach is expanded and your ads are dynamically created and more attractive.

 

 

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Samsung Pay and You

Stay Safe with Samsung Pay
Stay Safe with Samsung Pay

I love all things digital and always try out new phone features. I have a Samsung phone and am now have enabled Samsung Pay.

Of interest to me and the reason for this blog post was to let you know that when I linked my bank credit card to Samsung Pay, my bank loved it!

Surprisingly enough my bank actually sent me an email after the link to say thank you. They stated that using Samsung Pay protects my credit card number and associate information from theft and is a very smart way to protect myself from credit card fraud. Who Knew!

Samsung Pay will create a unique identifier for every transaction and merchants never get my number or CVV code. With super easy use by turning on NFC and then tapping my phone to a merchant device, my credit card is billed and my information is kept safe.

Try it next time you are at any store or pay for gas. You may just love the ease and convenience.

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Using Twitter at at Conference or Trade Show

How to use Twitter at an event or conference.
How to use Twitter at an event or conference.

Are you at a trade show or conference and want to tweet out what is happening? It’s easy.

Download the Twitter app for your phone at the Apple Store or Google Play.

Enter in your Twitter credentials to allow your desktop activity to be synced with your mobile activity.

At your next event, look near the entry for the hashtags your event is using. You may see something like #WebConf2019 for Web Conference 2019. At the end of our tweet add the hashtag. See my example below:

Seeing and learning today with our team at #WebConf2019.

I recommend when you are at a trade show or conference that you attach quick pics to your tweet using your smartphone. Simply take your photo, save to your phone’s gallery and then craft your tweet. After the hashtag click the paperclip icon to add a photo from your gallery and click tweet!

It is very easy, fun, and your tweet becomes searchable with the event hashtag. Remember you don’t need to be perfect when you tweet at an event, but be in the moment and capture the essence of the fun and what you are learning.

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Is Search Engine Optimization for You?

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.

When not to do search engine optimization:

  1. If your site is created in a template and the site layout becomes broken when new content is added.
  2. Your site looks funny in browsers other than Chrome and Firefox.
  3. You have a site designed using Flash or tables for your layout.
  4. Your website looks dated or non-professional.

As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.

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