As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix.
Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should have a place in every business’ marketing plan.
Not all businesses will need Twitter or Google+ status updates, but most businesses should be posting to Facebook and working to engage prospects in that arena.
For many clients, Facebook is the strongest and most important social media platform. Add Facebook pay per click advertising to the mix and your Facebook activity and comments on ads can really skyrocket. It is not unusual for a client who is really working Facebook to have over 5,000+ active users.
I have personally found that for some businesses, Facebook user’s will post comments on their ads which will need moderation to protect your reputation and to shape your message. Even though I never drive traffic to a Facebook page with their pay per click advertising, we always will get adjunct likes and follows just by the nature of advertising there.
I have one client who is getting great leads from Facebook at a third or even less, than the lead cost they spend at AdWords. Tie in Facebook remarketing and I have seen leads at under $5 a conversion.
But, it all starts with great Facebook status updates, integration with your website and blog, and at least 200 followers to make sense.