Category Archives: Mobile Web

When to Advertise on Facebook

When to Advertise on Facebook
When to Advertise on Facebook

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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It’s the Page Speed Load Time That Hurts Your Sales

McCordWeb.com Results
McCordWeb.com Results

Continued from Monday.

Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.

I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found.

My site www.mccordweb.com – 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.

Fulfillment company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.

Pest control company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.

Medical business redone responsive WordPress website, but the owner was not speed-focused. 7 second load time. fair rating, 26% estimated visitor loss.

GPS technology business newly redone responsive WordPress website with a very glitzy look, but the designer was not speed-focused. 10 second load time. poor rating, 29% estimated visitor loss.

What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.

Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss.

 

 

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It’s the Page Speed Load Time, Stupid

McCordWeb.com Results
McCordWeb.com Results

No offense intended, but to not be paying attention to your website load time is simply not smart in the world of Google today.

This is why knowing and working to improve your page speed and site load time is crucial.

Google has a new tool called “Google Test My Site”. This online tool will test your URL, compare your site to others, give you a rating, and even give you a free report and recommendations to follow to improve your speed.

Google says that your site will lose one-half of all your visitors while the page is loading. Know that 70% of visitors globally are surfing the web on 3G or slower speeds until 2020. Want more business? Speed up your website!

Test your own site out today now at Google Test My Site. Then touch base with us about purchasing a new fast responsive PHP website. Our own website at www.mccordweb.com clocks at a 3 second load, received and excellent rating, and has low visitor loss.

Find out more about Page Speed and what we’ve found out on Wednesday.

 

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Is Your Website AMP’ed Up Yet?

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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What Are You Doing to Beef Up Your Mobile Security?

Expect the unexpected.
Expect the unexpected and stay secure even on your mobile devices.

Recently my husband’s identity was stolen and my access to our bank account was hacked.

In my husband’s case a credit card was opened in his name.

In my case my online bank user name, password and PIN was used to raise credit limits and then steal over $3,000 from our checking account.

Our bank took care of the matter, but what was problematic was just how robbers got access to my own personal online access information.

The only thing we can think of is that I was using mobile banking features and may have accessed my bank while I was connected away from my home base.

As a result, here are the things that I have done to improve my mobile security.

1. My entire family now uses on their mobile devices face or voice recognition biometrics to access our most important bank. For our other bank, we use two step verification. All family members use two step verification via text messages to smartphones to access bank accounts online through desktops.

2. My entire family now has withdrawal, deposit and transaction alerts set up for banking, savings accounts, and credit cards. The focus is to catch robbers early before too much damage has been done.

3. I personally am using NordVPN which is a subscription base security tool for my smartphone that encrypts my communication on mobile data or when I am connected to any Wi-Fi hotspots out of my office. This will be especially important to me as I will be traveling in the months to come and this secure tunnel will allow me to encrypt data I exchange on the internet, geomask my location as well as to prevent eavesdroppers from snatching my user names and passwords.

Stay safe when you are online with your smartphone and encourage your family members to embrace new levels of mobile security to prevent the headaches that happened to us.

If you don’t want to move to a subscription service for security, Opera has just announced a free VPN for smartphones that is very simple to use. You can download it at Google Play or iTunes.

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What’s Your Mobile Security IQ?

It's time to review your security on your smartphone.
It’s time to review the security on your smartphone.

This past month, my husband’s identity was stolen and my access to our bank account was hacked. In my husband’s case a credit card was opened in his name. In my case my online bank user name, password and PIN was used to raise credit limits and then steal over $3,000 from our checking account.

Our bank took care of the matter, but what was problematic was just how robbers got access to my own personal online access information. The only thing we can think of is that I was using mobile banking features and may have accessed my bank while I was connected away from my home base.

As a result, here are the things that I have done to improve my smartphone security.

1. My entire family now uses on their mobile devices face or voice recognition biometrics to access our most important bank. For our other bank, we use two step verification. All family members use two step verification via text messages to smartphones to access bank accounts online through desktops.

2. My entire family now has withdrawal, deposit and transaction alerts set up for banking, savings accounts, and credit cards. The focus is to catch robbers early before too much damage has been done.

3. I personally am using NordVPN which ia a subscription base security tool for my smartphone that encrypts my communication on mobile data or when I am connected to any Wi-Fi hotspots out of my office. This will be especially important to me as I will be traveling in the months to come and this secure tunnel will allow me to encrypt data I exchange on the internet, geomask my location as well as to prevent eavesdroppers from snatching my user names and passwords.

Stay safe when you are online with your smartphone and encourage your family members to embrace new levels of mobile security to prevent the headaches that happened to us.

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