Category Archives: News & Trends

Why You Should Move To HTTPS

HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar.

For me at this time, I am not moving to HTTPS and it is mainly due to the additional cost. I do not have e-commerce on my website and I only use a contact form for prospects, so do not feel that I must have this extra security. But, Google loves the security and encryption that HTTPS affords for websites. At some point in time, the use of HTTPS on your website may be a ranking factor for organic results, but for now, it is not.

E-Commerce Sites MUST be HTTPS

If your website has e-commerce, you take payments or log users into a secure area, you really need to be using HTTPS at this point in time, no exception.

New Websites Should Embrace HTTPS

Any new websites we design are all in HTTPS. At this time I do not feel that existing informational websites should move to HTTPS, but that day may be coming soon.

To find out more about how we can help you, I invite you to visit our website to browse our service offerings and read more content on topics that will help your business grow.

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What Chat App Is Best For Your Site?

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my website. What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the ending body tag </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.toMyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

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Helmet and Goggles Reviewed

Feel the rush! Feel the wind in your face, Experience the exhilaration of flying high in an open cockpit. Helmet and Goggles is a new business owned by one of my friends, Lee Fox, and offers special one-of-a-kind adventures.

Lee is a retired commercial pilot and owner of this World War II era plane. He offers rides in his biplane from Shannon Airport in Fredericksburg, Virginia.

Check out his website at https://www.helmetandgoggles.com/ and book your flight today.

 

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When to Advertise on Facebook

When to Advertise on Facebook
When to Advertise on Facebook

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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Using Twitter at at Conference or Trade Show

How to use Twitter at an event or conference.
How to use Twitter at an event or conference.

Are you at a trade show or conference and want to tweet out what is happening? It’s easy.

Download the Twitter app for your phone at the Apple Store or Google Play.

Enter in your Twitter credentials to allow your desktop activity to be synced with your mobile activity.

At your next event, look near the entry for the hashtags your event is using. You may see something like #WebConf2019 for Web Conference 2019. At the end of our tweet add the hashtag. See my example below:

Seeing and learning today with our team at #WebConf2019.

I recommend when you are at a trade show or conference that you attach quick pics to your tweet using your smartphone. Simply take your photo, save to your phone’s gallery and then craft your tweet. After the hashtag click the paperclip icon to add a photo from your gallery and click tweet!

It is very easy, fun, and your tweet becomes searchable with the event hashtag. Remember you don’t need to be perfect when you tweet at an event, but be in the moment and capture the essence of the fun and what you are learning.

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