Category: News & Trends

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The Value of a Microsoft Advertising Certified Professional

Be in the Know on Microsoft Advertising
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager?

Here are some important considerations:

Microsoft Advertising Certified Professionals are experts in Microsoft Advertising solutions who have passed an online multiple-choice test with a score of 80% or more. They have proven their expertise across Microsoft Advertising solutions by passing all three certifications and receiving the highest-level status: The Microsoft Advertising Certified Professional (MACP).

Working with a Microsoft Advertising Certified Professional can provide you with many benefits such as:

• Cost-effectiveness: Microsoft Ads is typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.

• Detailed analytics: Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.

• Real-time data: One of the key advantages of using Microsoft Advertising is the ability to analyze your campaign’s performance metrics. The platform offers real-time data on clicks, impressions, and conversions, which can help you make more informed decisions.

• Professional Service Ads: Professional Service Ads typically apply to verticals with advisors, agents, and consultants. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads.

• Access to beta features: Microsoft Advertising Certified Professionals have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

In summary, working with a Microsoft Advertising Certified Professional can provide you with many benefits such as cost-effectiveness, detailed analytics, real-time data, access to beta features, and Professional Service Ads.

The Internet Marketing team at McCord Web Services is ready to help you get started advertising on the Microsoft Advertising network. Check with us today to see how we make it easy for you to get started.

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New Website Project Tutor with Carol

We’ve just completed a new web design project www.TutorWithCarol.com and are glad to share it with you.

This site designed for Carol Macina a professional math and reading tutor for K-8 grades uses our Pixelarity themes and is a quick and inexpensive way to have a search engine optimized website at an affordable price point.

To learn more about our Quick Start web design projects visit our web design page on our website for more information and examples.

 

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What’s the Difference Between ChatGPT and Bard?

Ghat Bot Interaction with Prompts

Microsoft’s Bing search engine has reached 100 million daily active users with the help of ChatGPT integration. Microsoft announced the news a month after the company integrated OpenAI’s chatbot program into Bing. Bing has long struggled to chip away at Google Search’s market share. The ChatGPT integration with Bing is still in preview mode and accessible via a waitlist. Microsoft has seen a “million+” preview users routinely try the new Bing over the past month.

About Chat GPT

Chat GPT is an advanced natural language processing model that has been trained on a massive corpus of text data. It uses deep learning techniques to predict the most likely response to a given input, allowing it to generate human-like responses to a wide range of natural language inputs. This makes it an ideal tool for chatbots and virtual assistants, allowing them to provide personalized and responsive customer service. Chat GPT’s abilities have also been demonstrated in language translation, summarization, and question-answering tasks.

About BARD

BARD, on the other hand, is designed specifically to generate human-like poetry. It has been trained on a vast corpus of poetry spanning different genres and styles, allowing it to mimic the nuances of human language and generate original poetic works. BARD’s capabilities have opened up new creative opportunities for writers, poets, and artists looking to explore the possibilities of AI-generated art.

Chat Comparisons

While both models are impressive in their own right, there are some key differences between them. Chat GPT is designed for practical applications such as customer service and language translation, while BARD is focused on creative expression. Chat GPT generates responses that are designed to be informative and useful, while BARD generates poetry that is designed to evoke emotions and inspire creativity.

Another key difference between the two models is their training data. While Chat GPT has been trained on a broad range of text data, including news articles, books, and social media posts, BARD has been trained specifically on poetry. This means that BARD is better suited to generating poetic works, while Chat GPT is better suited to generating responses in a wider range of contexts.

In conclusion, while Chat GPT and BARD share some similarities in their underlying technology, they have been designed for different purposes. Chat GPT is focused on generating human-like responses in natural language conversations, while BARD is focused on generating human-like poetry. Both models are impressive in their own right and have opened up new possibilities for AI-generated content.

This is the kind of material we can expect from Chat GPT. In that we see that it is an asset for quick research but everything it spits out should be fact checked with your own quality research.