If you want to build readership of your blog, consistency is key, but that doesn’t just mean posting on the same days, but at the same time, with the same quality, and on your core topics.
I have learned this from personal experience. There is absolutely nothing worse than building up a reader base and then due to your own inconsistency losing it. I had this happen in 2008. I had a number of writer related personnel issues. I had to step in and write consistently at the last moment for a number of client blogs. When you blog for other people, you can get tapped out and simply not want to or have time to write for your own blog.
I saw on my own blog, over a several month period, my traffic go from 40% of all visitors reading my blog to under 10%. It took me over one full year to rebuild my readership with consistent blogging three days a week. It was really tough to keep the momentum up to rebuild what I had lost. I have learned that to not blog is not an option for my own business.
For me, I blog every Monday, Wednesday, and Friday. My posts are published at 5:30 am and are consistently on-topic for what my readers are interested in knowing more about. The payoff has been huge. My RSS subscriber base is now over 220 readers and my website traffic has nearly doubled this year alone.
Blogging can be hard work to always be at the top of your game, but when you stop or get sporadic you can lose it all! If you need help staying consistent with your blog consider our blog writing services. You don’t want to have to rebuild your readership, as I did, if you can simply get someone to step in and help out when you need it.