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    Tips on Website Content

    July 30, 2012 - By Nancy McCord

    Here are my top tips on creating website content. Think like a reader. Make sure you write what people will want to know about your services. Keep paragraphs small. Content on the web is scanned, don’t have large blocks of content. Make sure to use h1 and h2 tags to…

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    Tips on the AdWords Display Ad Builder

    July 27, 2012 - By Nancy McCord

    Here are some tips to consider when using the Google AdWords Display Ad Builder to help set up image ads for your Google AdWords Display Network targeted campaign. Expect a much higher click through rate (CTR) with ads created using images in the Display Network than with regular text ads.…

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  • Google AdWords

    Tidbits on Using Remarketing Advertising in Google AdWords

    July 25, 2012 - By Nancy McCord

    Here are some interesting factoids about content remarketing using Google AdWords I have gleaned from a recent Google AdWords sponsored seminar you may not know. Did you know that 96% of your website visitors leave your website without completing the action you desire (converting)? 70% of all e-commerce shoppers abandon…

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  • Google - Google AdWords

    Interesting Tidbits on AdWords Display Advertising

    July 23, 2012 - By Nancy McCord

    Here are some very interesting tidbits of information on advertising in the Google AdWords Display Network you may not have known that I wanted to share with you. This information was gleaned from a Google sponsored seminar I attended. Adding a Display Network ad program to your AdWords account can…

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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