Ready to Connect on Google+ Here’s How

I consider activity on Google+ important for business owners. The real SEO and search benefits are however not achieved by updating your Google+ Business page, but rather your Google+ personal page.

So, how can you connect with others to start building your Google+ empire and improved rankings for your company website in the organic listings?

  1. Start by making sure the content you write is on target, on topic, and engaging.
  2. I use my Google+ page for business and not personal use. Consider doing the same for now.
  3. Work to actively add users to circles and respond when someone adds you to one of their circles.
  4. Click +1 and leave comments on posts you find interesting. You’ve simply got to spend some time.
  5. Consider starting a hangout. Well I am still thinking about that one, but have participated in several others and they can be fun. I have just not initiated one.

I personally find that for placement Google+ will be very important. As Google does not allow any automated or scheduled updates to be passed to your Google+ page, you will find the community of business people,legitimate, real and engaging.

Personally, I use Facebook for personal interaction on my locked down private page and Google+ as my face on social networks for business.


Create a Mobile Site With This Plug-In

The future for web traffic is in mobile and tablets. I don’t think anyone in my industry could disagree. Based on a growing use of handheld tools to access the Internet, now there’s an easy to use WordPress plug-in that takes your WordPress website or blog and makes it instantly mobile-friendly.

Introducing WP-Touch, this plug-in takes your blog and converts it based on a mobile stylesheet into the perfect readable option for smartphones or tablets. There are nice configuration options for the display to iPad users, but once installed smartphone users can still opt to see your blog the desktop way or the smart mobile way.

To the right you can see a screenshot of what a smartphone user will see when they visit your blog once the plug-in is installed. The posts are now set up by date, comment and share counts are noted and there is a link to view the full blog post. At the very bottom of the screen your reader can toggle to see the blog or website the regular desktop application way.

This WordPress plug-in is a smart and easy way to make sure that you are mobile-friendly. Check it out by visiting the plug-in author’s page.


Guest Blogging for Links

What does Google (Matt Cutts) think about guest blogging and the links that are generated from doing it? This excellent video answers the question.

This is the bottom line. If you did not sweat in creating the guest blog post Google will typically not give you link juice for it. That’s the hard cold fact. Write a light weight blog post of about 250 words, post it on a variety of sites, and maybe even use article spinning software in an effort to create unique content for each site and you really will not be getting link benefits.

Create a well written, informative, insightful blog post for a site that supports your industry and yes Google does like this approach. It’s all about the time you take and the insight you provide. Do not do guest blogging just for links with minimal effort on your part Matt and Google pretty much say in this video that it is wasted effort.


Working with WordPress Backbone Websites

I am in the process of finishing up and readying for launch a new website built on the back bone of WordPress. I have to say the website has turned out nice, but I wanted to share with you a few of my thoughts on using website built like this for search engine placement.

I think that if you want to save money on webmaster services, like the control of being able to add and update your content at will; a well designed website using WordPress has no comparison. But for people, like me, who are used to full and complete source code control for SEO purposes a website built with WordPress leaves much to be desired.

Professionals in my industry know that template based websites (and that is really what a WordPress built site is-  a custom template) do not allow you full source code control. Although the designers that have worked with me on building this site have really done a great job, there are instances when I wanted to name my uploaded images my own way; I wanted to custom design my site architecture and be able to change the names and structure easily if I needed to down the road; I wanted to add special design or style elements to my pages without having to create hacks to make the page work the way I wanted it to within the template constraints. In other words, there is an element of control, subtle though it may be, that is simply missing with a WordPress site versus a custom created, built from the source code up, website.

I guess with all new improvements to allow customers to control their own content there are trade offs, but I’m not sure that I want to lose that control for every customer.


Helping Your Blog Writer Do A Better Job

Blogging is a core business for my firm, McCord Web Services. I have found that website owners that take a little bit of time to help our writer get their footing, help us to do a better job delivering what they need for organic search placement and development of web authority.

Here are a few tips to help your blog writer when you start blogging.

  • Make sure to let your writer know your audience – age, gender, typical demographics.
  • Supply a short list of about ten keyword phrases that you think people will use to find you.
  • Offer a short selection of links of blog sites that you like for style and content.
  • Let them know which two or three blogs you read in your own industry.
  • Be patient, it will typically take four to eight blog posts for the writer to hit a stride in writing for you.
  • Make sure to read your own blog and help the writer to understand what you like so that they can do more of that particular topic or style of blog post.
  • As you browse the web send them links of content that you think would make a great background for a blog post. This actually helps them to know what you like.

The more initial interaction you have with your blog writer the better and more effective the blog posts will be for your personal business needs. That doesn’t mean that you need to do these steps beyond the initial break in period, but for the first week to two weeks your input will be hugely helpful and will shape the future of your blog post content.

If you are looking for quality blog writers for your own blog, I invite you to review our services.


Using QR Codes For Your Business

Now that you has seen QR Codes or Quick Response Codes on other sites how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.