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  • Bing - Search Engine Optimization

    Bing is Different Than Google – So How Do You Get Good Placement

    September 17, 2013 - By Nancy McCord

    Yes, it is true that a site that does not perform well on Google may have great placement on Bing.  So what are the tips to try to get better placement on Bing?  1. Make sure that you have created a Bing Webmaster Account and use this account to upload…

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  • Google - News & Trends - Search Engine Optimization

    Structured Data Gives Google What It Wants

    September 12, 2013 - By Nancy McCord

    Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata. This new format is not hard to understand nor is it hard to…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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  • Search Engine Optimization - Social Media - Tips - Web Content

    Giving Google What It Wants

    September 10, 2013 - By Nancy McCord

    Placement on Google may make or break your business, especially if you are not wanting to spend thousands each month in AdWords to appear in the Paid Search Results. However, the way that a website gets placement now on Google has radically changed. I recommend you read this interesting and…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

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    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Google - Google AdWords

    How to Develop a Keyword List for Your Organic Strategy

    September 5, 2013 - By Nancy McCord

    Even though Google says don’t keyword stuff your site or write content using an unnatural keyword density, it is still important to do careful keyword discovery and analysis as part of your content creation strategy. So how do you develop a keyword list that helps you and your writer to keep focus?…

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