Google’s been pretty frank with webmasters in that it wants sites in its index to offer the best experience for all users and that means for mobile users too. In the algorithm that racks and stacks website, Google is looking to supply the very best site and one that is optimized for the viewing device.
That means if you do not have a mobile optimized website, you could be losing big traffic and big placement in the months to com. With smartphone use skyrocketing and mobile search activity eclipsing desktops and tablets, what’s a savvy website owner to do?
1. Move to a responsive website design. If you are looking to upgrade your website design, make sure you are planning for the future by embracing a responsive site design. This means that code that renders the page renders different page layouts based on the size of the device screen. Using JavaScript and Cascading Style Sheets (CSS) the same exact content seen with a desktop is automatically reformatted to fit the screen of a smaller device.
2. If you cannot or will not move to a responsive website design for budget reasons or your site is still not “old” or “tired” then make sure that you are using a mobile site “bandaid” tool. Use something like www.DudaMobile.com to create a mobile friendly design for your website now. If you do this, make sure to watch this video from Google’s Matt Cutts to follow Google’s best practices.