What I’m Watching and Testing for My Own Business Right Now

Two women
Bobbie and Nancy after a Try It Friday video session.

You can never stand still when your living is made from the Internet! So you can know what I think has use for business, here’s my short list of things that I am using and testing for my own business to see if using the service works to grow a web presence and if it is meaningful and marketable to clients as a service.

1. Simple cheeky, yet fun videos.
Check out my Try It Friday videos on YouTube, this blog or my website. I am still trying to find my footing with this one, but I think that there may be value. My concept is to take something fun and show it on video. This week we will be doing the app called Smule which is a karaoke-like music app.

2. Instagram for consultants and small businesses.
Instagram and visual media is all the rage, but how can you use it for your business when you are selling services not products. I am testing how and what to do on my own account. You can follow me at http://www.instagram.com/nancy_mccord. Right now I am working on graphics for every Monday and then other images occasionally. You will not see selfies or images of food I’m eating unless I get feedback otherwise. 🙂

3. Improved time management to save time to be creative.
As a busy and in-demand consultant and Google AdWords account manager, my big problem is time. It may be yours too. How can you grow your business if you never have time to be strategic? I am now blocking off Monday morning and Friday morning to regroup, check my strategies, plan ahead, and test new things. Don’t try to phone me during these times as they are blocked off, calendared, strategic, thinking outside the box times. Many big business want their employees to have creative time, but as a small business owner, we typically cheat ourselves in this area. With so many new apps, services, and online features surfacing monthly I felt I needed time to stay on top of my game for my clients. I take time to make sure that I evaluate new things to be able to make the best recommendations possible of what can be done and used to promote a client’s business and brand online.

What are you doing to strategically plan ahead for your business or are testing yourself? Leave me a comment and share it here.

 

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New Ways to Use AdWords Scripts

I watched this Google Hangout this past week and wanted to share it with you as you may really like some of the pre-made scripts (like the broken link checker that this video shows how to set up). You can watch it online: https://www.youtube.com/watch?v=AqQ19h7OwYs&feature=youtu.be


I am no programmer, but I will definitely be trying out some of the easy to configure out of the box scripts that run at the Account level and even MCC level.

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Try It Friday – Siri and Samsung sVoice Faceoff

It’s a faceoff – Siri from the iPhone 5C versus Galaxy (sVoice) from the Samsung Galaxy 5S. We ask six questions of both listen to the humorous answers and then vote on which virtual assistant you think is best. https://www.youtube.com/watch?v=aAZE1Ul5EX0&feature=youtu.be Leave a comment and tell us which one you like better.

In this short video, here are the questions we ask:

1. What does the fox say?

2. When will pigs fly?

3. Is Santa Claus real?

4. Beam me up Scotty!

5. What is your favorite color?

6. What is the population of Virginia?

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On Page SEO Demystified

Image of a laptop
Craft better page content and user experience for on-page optimization.

If you thought that organic placement was all about keyword density you’d be right on one count, it is the keyword but no longer the density; search engines are just too smart to accept spoon-fed content.

Welcome to the world of advanced keyword tactics and how search engines are using them today.

1. It’s no longer density or repeating keyword phrases in your content, it is about natural language and keeping one page on one topic. The actual terms are TF-IDF (term frequency – inverse document frequency) and semantic distance and term relationships. What this means if that Google understands what your entire website is about by reading all your pages. They understand synonyms and the phrases that you use. This makes it key to organize your website into smaller blocks of content; stick with one topic per page. Not only will this work better for search engines, but mobile users will love you too.

2. Page segmentation is important. Understand that what you put in sidebars, navigation, headers and footers is less valuable for Google ranking that what you put in the page’s main body content. Help Google to understand your page’s content better by using only one H1 tag per page and breaking the content into subheadings and bulleted text sections. Know that your main theme should be mentioned in the first sentence, or at least the first paragraph, so that Google understands clearly the importance of your terms or concepts. Write with style, following the guidelines of using an introduction, body, and conclusion when you create your content.

Even if your page has been crafted to these specifications, there are off-site factors that will impact where you appear in the search rankings, number of links, number of links from authority sites, and relevancy of your content to the user’s search query, just to name a few. Google has over 200 signals that it evaluates as part of positioning your website in the organic search results; some are known and some are not.

The first step is to build the best content-informative site you can that answers questions that readers would want to know about your products and services.

If you need help identifying areas of opportunity for your site, I offer a paid site evaluation and report. Use my experience to create a roadmap to identify areas of opportunity for your website as you plan to position it in the organic results.

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Google Means Business on Forcing You to Have a Good Mobile Website

Just this last week Google announced that it was ready to start penalizing websites that did not offer a good mobile web experience. Here’s why:

• Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends online has doubled.

 

 

• 91% of adults in the United States own a phone; 61% of those phones are smart phones.

 

 

• In 2012, marketers spent $4.4 billion on mobile advertising in the United States alone. By 2013, that number doubled to $8.5 million. By 2017, the figure is expected to fall around $31.1 billion. Search and PPC advertising accounts for nearly half of this budget.

 

 

• 25% of adults in the United States only use a mobile device to access the Internet. PCs have become tools of the past.

 

 

• Organic search results matter now more than ever before. In fact, one-third of all search clicks go to the top organic result; this means that the mobile icons Google is testing could play a larger role than you’d imagine going forward. Read the full article online.

Beautiful young woman talking on mobile phone
Smartphones are no longer a luxury but a necessity.

What Google is doing about this important trend is very important. In the search results, Google has been testing aggressively just how it will be notating information about your website. It has tested a variety of icons that are cues to readers that they experience when they click into a particular site will be mobile read friendly since September with testing continuing.

The next step most SEO’s feel is coming in the near future is an update in the Google search algorithm to penalize sites that do not offer the “right” experience, from Google’s point of view. Remember, Google is all about relevancy. If it stops keeping its eye on that mark, its own share of the market will change.

Already it is predicted, with Facebook’s strong growth this quarter in the mobile arena, that Google share will drop below 50% of mobile search activity. So, Google must stay focused on making sure that its search results for the mobile space are the most relevant and easiest to use in the search world for this growing audience of mobile search users. If it does not, it will lose advertising dollars and its place in the marketplace as the top search engine.

If your website does not have a great mobile experience, you may want to consider our mobile and device responsive websites that are strong on content and SEO for your next upgrade.

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