August 2015 | Page 2 of 2 | The Web Authority

August 13, 2015August 8, 2015

Virginia’s Top Google Partner Opens Shop in Spotsylvania, Virginia

Google Partner Badge — McCord Web Services is one of the few Google Partners in the Fredericksburg, Virginia area.

Google Partner, McCord Web Services, rated by Google as being in the top 6% of all Google Partners, has relocated from Maryland to Virginia.

Google Partner Setting up shop in Spotsylvania in the Fredericksburg area

Moving is never easy, but now that we completed our change of address, you can now reach us at:

P.O. Box 2306
Spotsylvania, VA 22553
Phone: (540) 693-0385

We haven’t given up on servicing Maryland needs! As a national provider, McCord Web Services offers affordable Google AdWords account management services to small to medium-sized businesses looking for a hands-on approach to the management of their Google AdWords account.

AdWords Management Options that make sense for your business

If you have an existing account and just need AdWords services by the hour, we do that!

If you do not know where to start with AdWords, we have a special signature program called Quick Start; that creates your keywords, ad text, and includes installation and account management for the first four weeks.

Not sure what you need? We do a free AdWords account review and provide a customized plan for you to consider.

Special promotional offer for Richmond area and Fredericksburg area businesses

As part of moving into the central Virginia area, we are offering a special $100/$100 promotion for businesses located in the Richmond, Fredericksburg, and Stafford County area to get to know us better. Get $100 of free clicks and $100 off our signature setup of a new Google AdWords account.

Find out more about this promotion and the services we offer today.

August 10, 2015August 8, 2015

Fredericksburg, Richmond, Spotsylvania Google Partner in Top 6%

Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet!

When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what we do and how we do it.

Not only does Google measure a business as part of the application process, but monitors the accounts a Google Partner manages in Google AdWords for how frequently we login to service an account, what we recommend, account performance, and what we recommend.

Google also reviews the reporting we do for clients, how we market our services, what we tell prospects about what we do, and what we promise to do as part of our own service packages. They seek for us to be transparent and honest about what we do and how we do it.

McCord Web Services is rated in the top 6% of all Google Partners.

At McCord Web Services we are rated in the top 6% of all agencies as a Google Partner. Find out more about our Google AdWords services today!

For you that means that we are providing services that clients find valuable well beyond that of the typical Google Partner – even Google acknowledges that!

August 5, 2015July 31, 2015

Google AdWords is Still the Best Way to Drive Lead Traffic

Hands down, Google AdWords is still the very best way to drive quality lead traffic to your website and business. Even with cost per click prices seeming to be higher this year, AdWords still generates a positive lead flow. But are they higher?

For more information on trends in AdWords cost per click, here is a great article to expand your knowledge.

For many of the Google AdWords accounts that I manage there has actually been a click cost decrease. Here is a sampling over a wide variety of business sectors as an example comparing July activity this year to July activity in 2014.

Ecommerce store for small dollar products 2015 = $0.59 | 2014 = $0.41- 20% increase in average cost per click.

Medical services 2015 = $1.60 | 2014 = $1.79 – 6% decrease in average cost per click.

Cosmetic medical services 2015 = $3.02 | 2014 = $3.67 – 18% decrease in average cost per click.

Home services 2015 = $6.10 | 2014 = $8.36 – 28% decrease in the average cost per click.

Industrial equipment 2015 = $2.05 | 2014 = $3.14 – 35% decrease in the average cost per click.

No wonder Google AdWords is changing the quality score and trying to boost mobile cost per clicks? Mobile activity has really mixed up the equation for advertisers impacting both cost per click and the number of lead conversions as well as the price to generate a lead.

That being said, there is no other vehicle other than Bing Ads that I’ve found for my clients that comes close to generating the number of targeted leads that Google AdWords does.

August 3, 2015July 31, 2015

Will Google AdWords Change to Quality Score Impact You?

Google announced this important notice just this past week:

Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will update about a day or so later.Behind the scenes, this change will allow us to simplify some of our core systems, letting us focus our attention on improving reporting accuracy for keywords with traffic.

This could be good or this could be bad. Understand that AdWords quality score impacts the price you pay to get into the AdWords auction and affects the price to appear on the first page of the search results. Although the statement seems like an improvement – rating keywords without traffic to a 6, to me this seems only a cosmetic improvement.

The truth is that Google knows from other advertisers already, what the quality score typically is on a keyword phrase, but now it appears to be waiting for your program to run to allow for the quality score to be more indicative of other factors that may impact your own personal score; such as landing page and ad text.

My personal feeling is based on other news that the cost per click had decreased overall for Google AdWords based on the impact of mobile activity that this is not an innocuous update but rather a strategic push to boost profitability for Google across all devices. We may not see of understand yet this change to quality score yet, but will certainly see the results this next month.