If you want branding activity or a large number of impressions and strong click activity in your AdWords account without strong conversion activity AdWords Display Select Keywords is the advertising protocol for you. With DSK, your AdWords ads will show in on Google.com, on search partner search pages, and also…
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AdWords – The Disconnect Between Traffic and Conversions
In early 2015 Google AdWords started to boost mobile activity for advertisers. But, in October things really ramped up. Many account owners are now seeing 50 to 66% of their AdWords traffic be served to mobile devices. Although traffic is strong in the mobile space, there is a clear disconnect…
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Social Media and Images
For several of our key clients we are testing out if adding images to Facebook, Twitter, and Google+ posts increases customer engagement. With a visual statement winning out over just pure text, we wanted to find out if adding images to tweets and Facebook posts enhanced engagement? For Facebook, if…
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Improved Conversion Performance for Bing Ads
If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform. Here are just a few reasons you’ll want to take a new look. Clients are getting improved conversion…
