For several of our key clients we are testing out if adding images to Facebook, Twitter, and Google+ posts increases customer engagement. With a visual statement winning out over just pure text, we wanted to find out if adding images to tweets and Facebook posts enhanced engagement?
For Facebook, if you insert an image versus letting Facebook simply import an image from the page content that you link to, you get two things.
A larger image will appear on your Facebook page.
You get to select the image versus only being able to select an image that appears on a page you link to. So you get greater control.
For Twitter, if you insert an image, get ready to re-write your post to that by the time the link is shrunk and the image URL is shrunk as well you have about ten to twelve words of text. That means you’d better have something great to say or you are just making your page look pretty.
This is what I have found out so far:
Having images in Facebook and Twitter updates does make your pages on Facebook.com and Twitter.com look nicer.
But, do images translate into more engagement – so far the answer is no.
What gets engagement is still what you write and not necessarily not even what you link to and not the image you insert.
So content is still king, but having images does make your page look more appealing visually. My recommendation is where meaningful add an image like twice a week on Facebook and every several tweets on Twitter, but I would not recommend putting images into every update. Instead make your updates interesting and you’ll get a higher level of engagement.
It’s important to know as a website owner for SEO purposes what is happening with your site and server set up. Although you may want to trust your SEO consultant, there are a few things that you need to know just to keep them in check.
If you have multiple website properties, I find it better to point domains versus setting up domain masking. I think it is important to have a parent domain clearly defined by having your website files reside there. Although others may love domain masking, I think it confuses visitors. I recommend keeping your brand clear to search engines and visitors.
For some larger sites and those that are managed properties, multiple domains may be controlled with A Name Records and use 301 redirects. Before your SEO consultants starts recommending tactics, make sure that they are clear on how your site is set up. If you don’t know, ask them to call your tech support provider or review your web hosting control panel.
Although you as a business owner don’t want to or need to be bogged down in details. It is important to have at least a working knowledge of what will be done to your site in an effort to improve placement.
Looking for a savvy consultant to help position your site and boost online visibility? I invite you to visit our website to learn more about our services.