Click to Message ad extensions were enabled in all AdWords accounts this past week. Since then, many clients have had questions about this new extension.
What to Know About Click to Message
First this new feature is an extension. That means that it will not always appear under or above your AdWords ad text. Google will choose when to show this extension and only when your bid is high enough, the quality score good, and it is relevant to your user.
One big key is that as this is a text message, you will never see it on your desktop, but rather your smartphone and possible tablet.
The other question from clients is will I see the texts, can I set auto responders. First off, the click interacts with the users phone and own texting app. So you have to input into the extension a phone number that can receive texts. You will not see texts in the AdWords interface but rather your phone.
We can auto populate a message that auto fills the persons screen who has clicked to text you so that you know what service or product they are asking about, but the extension does not allow for more robust features like auto responders.
For more detailed information on Click to Message, please visit the Google AdWords announcement page.
If you need help with AdWords, as a Google Partner, McCord Web Services would be glad to help you. Visit our AdWords Account Management page for more information.
Just this last week Google announced that it’s mobile search index would become its primary index and that it would be spinning off its tablet and desktop index into a separate index. Additionally Google stated that it would not be updating the desktop and tablet index with the same frequency as that of the mobile index.
For some, this statement did not register as important, but for those in my industry, this was very important news.
Business owners must take heed when Google makes statements like this. If your website is not mobile-friendly, you have an old website that looks like your desktop on the small screen of mobile devices, and you are not using a workaround like DudaMobile, you may be in trouble. What kind of trouble? You may drop placement organically, pages you add may not be indexed frequently, and Google may even not show your website in the mobile index. With mobile searches driving over 60% of the traffic on Google.com that’s a big drop for you.
Google is focused on speed for mobile, are you?
The next big hurdle if your site is mobile friendly is to try to speed up the delivery of your pages. Google is boosting the Accelerated Mobile Page (AMP) initiatives to deliver AMP’ed up content to mobile devices nearly instantaneously. Be prepared for keeping an eye on this. Google has mentioned that it likes AMP pages and has tested even saying it may provide better placement for pages and sites that are AMP’ed.
For now the key is to assure that your site can be considered by Google as mobile-friendly and mobile-fast.
We have options when it comes to mobile, from a DudaMobile script “Bandaid” to a new mobile responsive site or WordPress site with mobile responsive theme. Just ask us for help!
Security, you never realize how much you really should be thinking about it until your site is hacked. For business owners, let me caution you to not leave this most important aspect out of protecting your online presence to staff without some oversight.
Here’s what you as the business owner need to know about security.
You need a back up and redundancy plan.
You need to know what your webmaster is doing on security.
You need to routinely monitor the Google Search Console for messages.
Sometimes the Bing Search Console will notify you faster of a hack, so monitor there too.
Look for weird URLs and strange activity in Google Analytics.
Make sure you do regular back ups of your website files and keep several archives not just one.
Back up your back up!
If you use WordPress as the backbone for your site see below.
Remain vigilant. If you have security plugins monitor the messages.
If you have WordPress…
I like WordFence as my security plugin. I am getting nice results and actionable message about access, updates to do to stay secure, and not too many messages that I get “security fatigue”.
I do use other plugins as well for WordPress. Below are the ones I will typically install for clients.
Locks out brute force attacks and bad passwords.
WordPress File Monitor
This plugin monitors the core files for changes and uploads.
Sucuri or WordFence
I have used this program but found that the number of messages was too overwhelming so at this time I am using WordFence instead. Just make sure you use something AND make sure to actually read the alerts!
I started out my business in 2001 as a web designer and then over the years moved into AdWords and social media; doing less website design over the years.
But, now I have come full circle and am back doing web design for key clients who want a heavy focus on design for organic search placement.
Here is a link to one of the sites I am working on right now for Imagine Insurance Advisors. I am finding out just what clients like about WordPress. You can preview it while it is in work.
1. The ability to update their own content at any time, even though they may not do this frequently, is a very big plus. The business owner of my most recent project says that her team is excited that when they have an open house or event, that they can put it on their home page themselves without a paid webmaster’s intervention
2. The ability to change the look and feel in the theme settings as they use the site is another feature that many like. Tired of your site set to fill the screen? With one click you can set the site layout to 1200 pixels wide and add a background image. Don’t like it? You can undo with one click! Once your theme is set up, small changes like this do not impact content or other design features.
3. Not every website is a good match for WordPress, but the ability to add functionality via plugins allows a site to stay relevant as the times change. One thing I really like is the integration of Accelerate Mobile Pages (AMP). I consider this a huge growth area and one that over time Google will be using in the mobile search space for placement. Google loves AMP and so should you as the pages are super streamlined but load almost instantaneously. This is the future for mobile. And WordPress plugins make it easy to start with AMP. Although some of the plugins still generate errors, they are a good start.
If you are looking for great content, smart solutions and an update to your legacy website, it’s time to take a careful look at WordPress and consider our design services.
For small business owners getting traffic to their website is how you get the phone to ring and boost sales, but how can you do just that?
From my experience, although I love blogging for SEO and to create website stickiness, I don’t typically find that blogging gets people to call you to buy your services. I do however find that for small to medium sized businesses that AdWords is excellent for getting the phone to ring.
I like the professional version of AdWords better than AdWords Express due to the degree of control and robust tools to diagnose account problems. I highly encourage you to work with an experienced AdWords account manager as they are not all equal in skill or competency in helping new and small businesses get the most from AdWords.
To help business owners understand how AdWords activity translates I always try to assist them with conversion tracking implementation and website phone call tracking. With statistical data that AdWords has generated phone calls and email leads, a business owner can evaluate the success of an AdWords marketing program and allot more funding to boost results even further.
If you are looking for an experienced and savvy account manager, I invite you to review the reviews of our service on our website. I’d be glad to chat with your personally about your business needs.
Even if you buy only one blog post a month from us, our quality control does not change.
Just what do we do when it comes to quality control with our blog writing services?
I personally create each blog post title and select the background article/information for our team of over 10 professional writers to use to create your unique content.
We have a professional editor with a Master’s Degree proofread each and every blog post before we accept them from our writers.
We have a team of content specialists do your WordPress installation, select categories, tags, and select and install an image to match the content of your blog post.
But we don’t stop there…
4. The publishing day of your blog post, we click into your blog to assure that the post has published, looks good, the white space is correct and that the image is appropriate.
5. If there is a problem, we correct it before nearly anyone in your audience has had a chance to read the post. We publish our blogs at 3:00 am Eastern Time and review them before 7:00 am each morning.