Google - SEO

Helping Clients How to Stay on Schedule for SEO

Get professional writing for your website.
Get professional writing for your website.

Placing organically is all about building quality content on a regular schedule. My clients understand the value of content, but some do not understand the value of building out content on a schedule.

The sites that we’ve had the very best success with in moving up in organic placement have been those that embrace the following scheduled strategies.

Blogging a minimum of twice a week
We post on either Monday and Wednesday at 3:00 am or Tuesday and Thursday at 3:00 am. By having something written and posted the same day and time, you can build a following and search engine spiders when they visit will always find something new and come back more frequently.

Newsletters one a week or once a month
We recommend for most clients a once a month newsletter and usually for it to go out on the same day each month. If a client will decide on topics early, we have enough time to order, finesse, and schedule a newsletter proof, and finished version all sent out without rushing for a deadline.

Website content one new page once a month
Although for many clients we are creating and building out pages more frequently than once a month, it makes sense for you to think about having your website be a work in progress, not a once built it is done project. Many of our clients have invested in having us create a site architecture and content plan. Then we simply choose together what we will build out that month based on a review of what is happening in Google Analytics in regards to traffic and pages per session.

Now the hard part, helping the client to stay on schedule…
I am persistent in regards to follow-up once we know a client really wants to be on schedule but may just be busy. I personally keep a task panel open of all responses I need from clients so I know does this client still need to approve content for 1/3/17, does this other client need to approve a January newsletter topic?

As I get too close to a deadline to assure I have time to create content or newsletter, I will send an email with a priority notice in the subject line like – “need a response on newsletter topic by Friday 12/23”. I have also found that some clients will respond best to a text and others to a phone call.

Many of our clients will say they really appreciate our helping them to stay on schedule. They are just busy and forget we have a deadline to make things happen for them. But the benefits of regular content creation are huge, more search activity, greater visibility, and a better website visitor experience.

Find out how we can help you too to be on schedule with content, blogging, newsletters, and social media today.