April 2018 | Page 2 of 3 | The Web Authority

April 16, 2018April 13, 2018

What Does It Mean When WordPress Removes a Plugin?

Expect the unexpected. — Expect the Unexpected.

Just today WordFence notified me that the Feedburner WordPress plugin had been removed from WordPress.org. What does that exactly mean for you?

When a plugin is removed from WordPress.org it means either the plugin has been compromised, it does not work with current WordPress versions, or that it has been abandoned. Plugins cannot work with current versions of WordPress if the plugin author is not doing regular updates.

WordPress.org polices their plugin archive and if a plugin may cause problems with new versions of WordPress they tag it. WordFence, which we use for security management of WordPress applications, scans the WordPress.org archive and advises us if plugins in use in a client WordPress installation are up to date.

There have been several instances lately where plugins dropped from WordPress.org had been used by bad actors on the web to send out malware and to spamvertise a website.

My rule is that if the plugin has been removed from WordPress.org, we remove it from our client sites. Find out more about this topic today.

April 11, 2018April 6, 2018

AdWords – Low Search Volume Keywords Explained

Nancy McCord a Google Partner and Bing Partner

As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.

First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.

AdWords says this about Low Search Volume keywords:

Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.

When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.

We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.

If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.

If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.

April 9, 2018April 6, 2018

New AdWords Program Pricing

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

We’ve update our AdWords pricing for account management.

This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018.

I think that you will still find the pricing for our account management services well below other Google Partners’ pricing for firms based in the United States.

Many of our competitors bill management services at a full 10% of your scheduled ad spend. Our prices based on running ad groups and ad spend ranges are affordable and business-friendly.

Please visit our pricing page for more details.

April 4, 2018March 30, 2018

Training Staff that Works Remotely

Training staff that works remotely can be a challenge. My firm has four remote employees and I have found that training is as easy as taking a short video with your phone.

In my case, my remote employees do not all have the same hours as all of them have other jobs or are full time students. So, it is nearly impossible to get everyone online at the same time.

I have started taking videos with my phone while I am in a control panel to make a super short video of what to do on a project. I am finding that employees like this, are able to watch the training multiple times, and some will even take notes and then work from their notes.

The key is to make the video super short and convey a concept that is not overly complicated. For me, I have done videos on how to add negative keywords to an AdWords account and how to create new ad text.

For most millennials, the visual mode of training is best and engages them most. Older staff seems to want the video plus written steps.

The key takeaway on this blog post is sometimes you simply need to think outside the box and meet staff where they are and allow training that is on-demand for their schedule.