The Web Authority | McCord Web Services News/Blog

The Web Authority | McCord Web Services News/Blog

Search
Skip to content
  • Home
  • Contact Us
AdWords Account Management, AdWords Consultant, AdWords Manager, AdWords Services, Google Ads, Google Ads Consultant, Google Ads Services, Google AdWords

When to Advertise on Google Ads

January 9, 2019 Nancy McCord
We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing and Search Optimization.

When does it make sense to advertise on Google Ads? If you have an ad spend budget of $300 to $500 a month you are a great candidate for Google Ads Express – a slimmed down easy to use version of Google Ads.

If your ad spend budget is $500 and up, the traditional high powered version of Google Ads will give better control over activity and boost website sales and leads.

The difference between Google Ads Express and Regular Google Ads is as follows.

Google Ads allows you to add your own keywords, multiple versions of ad text and run multiple campaigns and ad groups. Google Ads Express allows you to run one campaign and one ad group and Google selects the keywords that will show your ads.

Google Ads has many advanced features: conversion tracking, ad extensions like sitelinks and call extensions. Google Ads Express does not have those features.

Google Ads will allow for targeting to countries, states, cities, and multiple radius locations. Google Ads Express will only show ads locally and you cannot choose national or state level ad display.

Google Ads Express is the entry level relatively low budget tool to help users get exposed to Google Ads. It is not uncommon for a client to start out in Google Ads Express, like the results they get and migrate into the Standard Google Ads interface.

If you need help deciding where you should start, just complete our online form to schedule a free evaluation phone call.

Share
Google AdsGoogle Ads ConsultantGoogle Ads OptimizationGoogle AdWordsGoogle Partner

Post navigation

Previous PostWhen to Advertise on FacebookNext PostGoogle Ads Management Fees – How Low Can You Go

Posted On

January 2019
S M T W T F S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Dec   Feb »

Learn with Help from Nancy McCord

Nancy C. McCord

Find Out More About Nancy and Our Team.

Recent Posts

  • Google is Continuing to Test New Google My Business Features and Components
  • What to Know About Google Indexing and Ranking
  • 12-14-20 The Google Week in Review
  • 12-7-20 The Google and SEO Week in Review
  • 12-4-20 The Google and Google Ads Week in Review
  • 11-27-2020 The Week in Review
  • 11-13-20 The Week in Review
  • 11-6-20 Just Nancy The Week in Review
  • Google Ads Set Up and Management Promotion
  • How to Create a Conversion Action in Google Ads

More Great Stuff

  1. Our video today is about how to create a conversion action and then map it to your reports in Google Ads. This is an advanced topic but one that you may find helpful. If you have questions leave them as comments and I will do a video followup.

    You can watch the video at YouTube.

     

    Share

    How to Create a Conversion Action in Google Ads

    October 30, 2020 Nancy McCord
  2. To watch this video online, please visit https://youtu.be/ISkXSuT0tps

    In this short video, Nancy McCord shows you how to listen to recorded calls from call clicks in Google Ads.

    Share

    How to Listen to Calls in Google Ads

    October 9, 2020 Nancy McCord
More videos →

Savvy Solutions for the Entrepreneur in You

Search

Get Our Articles by Email

Enter your email address:

Delivered by FeedBurner

Categories

Blogroll

  • 1. Our Website
  • 2. Google Ads Services
  • 3. Blogging Writing Services
  • 4. Social Media Writing
  • 5. Responsive Web Design
  • 7. Consulting

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect

Facebook Twitter LinkedIn YouTube Our Blog

Connect with Us

Facebook Twitter LinkedIn YouTube Our Blog
Privacy Policy Proudly powered by WordPress