Expect the unexpected.

11-13-20 The Week in Review

These are the interesting nuggets of information I have found from my travels around the web for this week.

Google Ads Allows More Advertisers into Data-Driven Attribution
Data-Driven Attribution is the best attribution type for identifying the click path to conversion. Previously an advertiser had to have 500 conversions in a 30 day period to qualify. Now Google has dropped that number to 300. More info…


Google Analytics 4 Now Available
Google Analytics can now do more. You’ll have to set up a new property in your existing Google Analytics account to take advantage of all the new features. We are doing testing right now, but it looks like there are more features for tracking activity. More info…


May 21, 2021 Google Launches Page Experience Algorithm Update
You’ll see in the search results in May new icons and updated rankings in the index based on page experience. Google will be using the Web Core Vitals in the Google Search Console. Of important note to rankings will be page speed, mobile friendliness, and the use of https – as a few of note. More info…


Know More About the CPRA or the California Privacy Rights Act
Similar to the privacy rights act for the European Union, California has enacted a privacy and information control measure all website owners should be aware of. More info…


Is there a new Google Algorithm in Rollout?
Search engine watchers can’t agree is an update at play or not. Ready what the chatter says. More info…

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