In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
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Tips on Handling a Bad Review
Sometimes a well meaning friend will send you a link to a bad review about you or your business that they found online and it can spoil your day. Here are a few things to know about how to handle a bad review. Not all bad reviews need a response…
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Is It Okay to Allow Other to Pick Your Brain?
All paid consultants regardless of the industry deal with this issue – is it okay to let someone pick your brain and when do you try to move them into a paying customer category. For me, I will share information freely with a potential client as I feel that helping…
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Tips on Hiring Family Members for Your Business
I run a family business and wanted to share with you some tips on hiring and employing family members. First, not all family members are well suited to work in your business. I know this from experience. Before you hire a sister, brother, son or daughter, consider first if this…
