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  • adCenter - Google - Google AdWords

    Fredericksburg, Richmond, Spotsylvania Google Partner in Top 6%

    August 10, 2015 - By Nancy McCord

    Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet! When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what…

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    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

    May 3, 2023
    Nancy McCord

    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
  • Google - Google AdWords

    Google AdWords is Still the Best Way to Drive Lead Traffic

    August 5, 2015 - By Nancy McCord

    Hands down, Google AdWords is still the very best way to drive quality lead traffic to your website and business. Even with cost per click prices seeming to be higher this year, AdWords still generates a positive lead flow. But are they higher? For more information on trends in AdWords…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026
  • Google - Google AdWords

    Will Google AdWords Change to Quality Score Impact You?

    August 3, 2015 - By Nancy McCord

    Google announced this important notice just this past week:  Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026

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    April 22, 2026

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    April 8, 2026
  • News & Trends

    I Am Moving

    July 27, 2015 - By Nancy McCord

    I am moving my office this week and will back to blogging next week. Feel my pain.  🙂

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026

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    May 6, 2026

    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026
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Our Recent Posts

  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

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