Google Analytics is a free tool from Google. Insert a small snippet of code in your website files and statistical tracking starts immediately. Over time you can start to identify important trends that you can use to leverage exposure for your business. Here Are the Areas I Watch in Google…
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Why I Like e-Newsletters as a Business Outreach
I take time each month to write an e-newsletter and have found over the years that for me personally it is an excellent way to continue to connect with existing customers and potential new prospects. For my business needs, an e-newsletter has simply not gone out of style. I have…
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Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
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Google Says Mobile is a Key Micro Moment
I recently attended a Google Partner seminar online on Mobile Tracking and Reporting for Google AdWords. There were some interesting nuggets that the Google Staff shared with us from the extensive research that Google has done on mobile and its value in the conversion funnel. Here are a few nuggets…
