So you love a keyword in your AdWords account, it is right on target with what you sell, but AdWords has given it a very low Quality Score, what can you do? 1. First make sure that this keyword phrase is reflected specifically back on your website and on the…
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The AdWords Quality Score – What Helps, What Hurts
Quality Score in AdWords determines how much you will pay for each click as well as where Google AdWords will show your ads on the page. It behooves every account manager and website owner to strive for the best Quality Score possible to control costs and improve exposure. So what can…
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Why You Are Losing Placement to a Lower Quality Website on Google
I found this article last week that answers the top questions of: How can I get organic placement. Someone has to be #1 on Google, why not me? Why are other low quality sites placed ahead of mine in the search results? I am doing everything right and still cannot…
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My Tips for Securing WordPress
My firm blogs for many clients and in the process we’re on blog sites more frequently than the blog owner. In some cases my team was the first to notify the client of a hack. Typically when a site is hacked, we cannot login to write or see the WordPress…
