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    Responding to Unfavorable Online Reviews

    July 15, 2011 - By Nancy McCord

    Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers. I have a client who had a very poor review. When you are in business, you…

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  • Google AdWords - News & Trends

    Know Your Cost Per Acquisition to Be Profitable with AdWords

    July 13, 2011 - By Nancy McCord

    To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…

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  • Google Analytics - News & Trends

    Are You Watching Your Website Stats? Why Not?

    July 11, 2011 - By Nancy McCord

    You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your…

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  • Google

    Alternative Browsers: Have You Tried One?

    July 8, 2011 - By Nancy McCord

    All the sudden IE9 simply would not allow me to login to my Google AdWords MCC control panel. I am sure it was a change in an update to a security setting done by an automatic update. For a full week I pulled my hair out. I tried to troubleshoot…

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    Building an Unstoppable Brand in a World of Ghost Bots

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