Nancy McCord – Page 34 – The Web Authority

April 8, 2019April 5, 2019

Google Ads Conversion Tips Part One

McCord Web Services is a Google Partner and a Certified Google Ads Professional

Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business.

Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step.

The second step (that is crucial) is to assure that your website is “on-point” and helps to build confidence in your ability to provide the service you are selling. Assuring that you are transparent as to who you are and what you do on your website is crucial.

Steer clear of the following:

No one page websites. You just need to have robust content to reassure Google Ads visitors that you mean business. If your product is expensive (relatively) the higher the price the more quality content you need to explain who you are and what you do.

No minimal contact information and don’t leave out your phone number. Build confidence in who you are by assuring that you have phone numbers, street addresses (not a P.O. Box) and easy ways to reach a real person fast!

No website pages that scroll and scroll and scroll. Break your content into targeted bites for super fast load time and to complete your top level navigation. Assure that you have navigation that easily travels your pages. Get client testimonials, videos of your team explaining your services, offer white papers. Provide value and information to establish yourself as the expert.

Make sure to check back Wednesday for our part two on this important topic.

April 3, 2019March 28, 2019

What Makes Us Different From Other Google Ads Managers?

What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status.

Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.

A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.

Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.

A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.

There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.

When you are ready to kick your Google Ads advertising up a notch consider us – true Google Ads professionals and a Google Partner.

April 1, 2019March 28, 2019

How We Bill For AdWords Services

In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.

If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.

The typical account manager will bill $450 for the month for their management fee.

We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.

We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.

In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.

You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php

March 27, 2019March 22, 2019

Yes You Are in An Auction in Google Ads

I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.