Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data…
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An Update on the EU’s GDPR for Privacy
Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened. First, clients who thought that they did not want to update their privacy policy or implement cookie approval for website statistic tracking have…
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AdWords Broad Match Modifier Keywords Explained
AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the…
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AdWords: Broad Match Keyword Match Type Explained
Broad Match Keyword Match Type – this is the most used AdWords keyword match type and the most unfiltered type. It is used almost exclusively by inexperienced AdWords managers. AdWords loves the broad match keyword match type as it generates lots of traffic, many clicks, and increases their payment. I…
