I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal…
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What’s a Google Partner and Why Do You Need One?
As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental…
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Not Implementing GDPR – Are You Feeling Lucky?
So far only one of my US based webmaster clients has taken notice of the changes needed to their website to be EU compliant with the new GDPR rules on EU citizen privacy. This is what I hear from clients: I do not sell in the EU so this does…
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EU Privacy Considerations for US Clients
The European Union is instituting a number of important privacy regulations. Even if you do not sell to clients based in the European Union, you may have visitors who live there and so it is important to prevent a penalty or legal issue to review your privacy policy and make…
