AdWords ad serving is complicated by the Quality Score. Quality Score is a coefficient that AdWords does not reveal to you in full in your Account, but it drives your costs and ad placement on the search results page. Click Through Rate, ad relevance, ad text, landing page, website content,…
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AdWords: Understanding the First Page Bid
AdWords first page bid is determined by your Quality Score. If you have a low Quality Score, your bid to be on the first page of search results will be high. AdWords makes every effort to force you into good account management techniques. One of its most important measures of…
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The New AdWords Interface – I Hate It!
The new AdWords interface – I have used it long enough to hate it. Hate is a pretty strong word, so maybe really, really dislike it is better. AdWords flagged my account with a note that early next year it is forcing all clients and account managers into the new…
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Twitter Expands Tweets to 280 Characters
Finally, Twitter expands tweet length from 140 to 280 characters – just this last week! And HootSuite finally allowed our writers to start using the longer word count. We do a nice job with writing for Twitter for our clients, but 140 characters simply did not make the cost valuable…
