AdWords Consultant Archives | Page 9 of 17

March 4, 2019February 27, 2019

Thinking of Google Ads? Act Now

McCord Web Services is a Google Partner and a Certified Google Ads Professional

My firm manages over $3 million dollars in Google Ads ad spend. Google Ads management is a core business for us.

If you have been considering hiring us to optimize, manage or set up your Google Ads account, now is the time to act. We will be making a price structure change in the next week and we will honor our current pricing while it is posted on our website.

We will be moving to a flat rate fee for low spend accounts and a percentage of ad spend for higher volume accounts. Our existing clients will be grandfathered in to our old management fee program.

This is a great opportunity to come back to check out our services if you have been a previous client or have been thinking about hiring an account manager but have just not moved forward.

We look forward to working with you and your needs in Google Ads.

February 25, 2019February 22, 2019

Should You Still be Using Dynamic Keyword Insertion in Google Ads?

My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message.

It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized.

However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you’ve lost control over the message you want to put out to generate clicks.

Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless.

As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense.

If you need help from the professionals who really know Google Ads, I invite you to visit our website to learn more about our Google Partner credentials and our management program.

February 22, 2019February 16, 2019

Personal Search Explained

February 18, 2019February 15, 2019

Smart Shopping Campaigns

Google Ads Management Fees- How Low Can You Go — McCord Web Services is a Google Partner.

Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist.

Uses Google Ads advanced AI tools to target and bid.
Increases conversions.
Is totally automated.
Shows ads on more properties.
Optimizes for performance.

I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here are the results for real clients.

RV industry accessory sales – 56% decrease in cost per click.

Industrial equipment – 34% decrease in cost per conversion.

I have found that it will typically take about 30 days to have enough data to weigh is Smart Shopping Campaigns are right for you, but so far I am seeing an increase in conversions at a lower overall cost.

Smart Shopping Campaigns will show your shopping ads on YouTube, Gmail, and in the Google Search results and on Search Partners. Your reach is expanded and your ads are dynamically created and more attractive.