My firm manages over $3 million dollars in Google Ads ad spend. Google Ads management is a core business for us.
If you have been considering hiring us to optimize, manage or set up your Google Ads account, now is the time to act. We will be making a price structure change in the next week and we will honor our current pricing while it is posted on our website.
We will be moving to a flat rate fee for low spend accounts and a percentage of ad spend for higher volume accounts. Our existing clients will be grandfathered in to our old management fee program.
This is a great opportunity to come back to check out our services if you have been a previous client or have been thinking about hiring an account manager but have just not moved forward.
We look forward to working with you and your needs in Google Ads.
In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.
If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.
The typical account manager will bill $450 for the month for their management fee.
We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.
We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.
In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.
Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.
A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.
Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.
A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.
There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.