I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal…
AdWords Services
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How to Know When It’s Time to Fire Your AdWords Manager Part Two
Continued from Monday. When is it time to fire your AdWords manager? When you see things in your account that do not jive with what you have told your account manager to do. Budget This is a huge issue. Look at your account from the campaign tab. Look to the…
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How to Know When It’s Time to Fire Your AdWords Manager Part One
When is it time to fire your AdWords manager and find a new one? It’s time to fire them when you have lost trust and performance has significantly changed, and you do not get good answers as to why. As a paid AdWords consultant that troubleshoots problematic AdWords accounts, here…
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Why Do Click Costs Increase Sometimes in AdWords?
Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen? First, it is very important to remember that Google AdWords is an auction. The highest bidder does not…
