AdWords Services – Page 23 – McCord Web Services The Web Authority

December 14, 2016December 9, 2016

The Value of a Google Partner for AdWords

We Are a Google Partner Specializing in Search Marketing

As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important.

Google Tests Us Yearly

Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every year and every other year I also take the AdWords Advanced Search Exam. These are not “gimme” tests. I study over 30 hours for each professional certification examination and am tested on over 1,000 pages of features in AdWords as well as account management techniques.

These exams are hard. They are comprehensive, and studying the materials is a key to staying up-to-date on AdWords features and their use. I personally feel that I benefit tremendously from these intensive refreshers and so do my clients.

Google Evaluates Our Account Management Practices

As a Google Partner, Google monitors activity in my MCC (My Client Center) account. The MCC is where all my firm’s client accounts are linked, to allow me one login to manage all accounts. Google reviews how frequently I am in client accounts, the benefit of the changes I make to account performance and the features I am are using for each account.

Google Evaluates What I Do for Clients and How I Market Our Services

As part of initially establishing my firm as a Google Partner, Google had a third party review all my reports to clients, my marketing materials, and how I marketed Google Products to clients. Google means business when they share their name with firm and allow Google Partner Status. As a Google Partner I am held to a higher standard than others who sell similar services. There are 5,000 Google Partners worldwide.

If you want peace of mind that your AdWords account manager is skilled to provide quality services, Google has done the vetting for you before awarding Google Partner status.

The Benefits of Using McCord Web Services as Your Account Manager

I have been an AdWords account manager for over 10 years. From a depth of experience, I understand how to leverage activity on AdWords to drive traffic, increase exposure but most importantly to generate leads for your AdWords program.

Routine management of your account includes a review two or three times a week based on what I am testing or evaluating. During each review I look to boost click activity, conversions, and the click through rate by refining keywords, adding negative keywords, reviewing actual search queries and reviewing and refining ad text. Additionally I review and add new features as they are available, troubleshoot performance problems, and give advice on landing page and website improvements. I am always keeping an eye on performance and the cost per conversion for your program.

With advanced knowledge of the AdWords system, years of account management experience, I have been able to guide manyAdWords programs to success and boost inquiries through AdWords.

I have personally love the challenge of working in AdWords and live and breathe AdWords.

I work hard to be accessible to you and to offer honest advice and recommendations for Google AdWords as well as for content back on your website to lead visitors into contacting you with a program or service inquiry through our monthly strategy phone calls.

If you are ready for us to manage your AdWords program, know that our fees are affordable, our communication is proactive, and we are seriously focused on exceeding your expectations in all we do.

November 7, 2016November 6, 2016

What Are You Missing On AdWords?

Google Partner Badge — McCord Web Services is a Google Partner.

If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance.

Extensions
I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions.

Bidding Strategies
More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions.

Ad Text
Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads.

If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help.

With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.

October 31, 2016October 29, 2016

AdWords New Click to Message

Click to message ad appearance. — Click to Message in Action.

Click to Message ad extensions were enabled in all AdWords accounts this past week. Since then, many clients have had questions about this new extension.

What to Know About Click to Message

First this new feature is an extension. That means that it will not always appear under or above your AdWords ad text. Google will choose when to show this extension and only when your bid is high enough, the quality score good, and it is relevant to your user.

One big key is that as this is a text message, you will never see it on your desktop, but rather your smartphone and possible tablet.

The other question from clients is will I see the texts, can I set auto responders. First off, the click interacts with the users phone and own texting app. So you have to input into the extension a phone number that can receive texts. You will not see texts in the AdWords interface but rather your phone.

We can auto populate a message that auto fills the persons screen who has clicked to text you so that you know what service or product they are asking about, but the extension does not allow for more robust features like auto responders.

For more detailed information on Click to Message, please visit the Google AdWords announcement page.

If you need help with AdWords, as a Google Partner, McCord Web Services would be glad to help you. Visit our AdWords Account Management page for more information.

October 17, 2016October 14, 2016

Looking to Increase Your Website Traffic?

For small business owners getting traffic to their website is how you get the phone to ring and boost sales, but how can you do just that?

From my experience, although I love blogging for SEO and to create website stickiness, I don’t typically find that blogging gets people to call you to buy your services. I do however find that for small to medium sized businesses that AdWords is excellent for getting the phone to ring.

I like the professional version of AdWords better than AdWords Express due to the degree of control and robust tools to diagnose account problems. I highly encourage you to work with an experienced AdWords account manager as they are not all equal in skill or competency in helping new and small businesses get the most from AdWords.

To help business owners understand how AdWords activity translates I always try to assist them with conversion tracking implementation and website phone call tracking. With statistical data that AdWords has generated phone calls and email leads, a business owner can evaluate the success of an AdWords marketing program and allot more funding to boost results even further.

If you are looking for an experienced and savvy account manager, I invite you to review the reviews of our service on our website. I’d be glad to chat with your personally about your business needs.