I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost…
Bing
-
-
Let the Recertification Begin
The start of each new year heralds the beginning of my Bing Ads and Google AdWords recertification cycles. As a Bing Partner I must recertify each January to maintain my Bing Partner Status. As a Google Partner, I must take two exams to recertify my AdWords credentials. I must take…
-
Are You Ready for More Demanding Customers?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
-
Don’t Bleed Cash, Move Out of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply…
