Some businesses that sell services on Google AdWords may find Cost per Acquisition (CPA) a helpful metric to determine if a Google AdWords program is working for them. In the case of CPA you will evaluate a number of metrics to determine what will be profitable for bidding in AdWords.…
Tips
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Pinterest Changes Policies to Move Copyright Onus Onto You
I just got this notice in my inbox on Saturday from Pinterest: You agree not to post User Content that: infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; contains any information or content that you do not have a right to…
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Lead Conversions – Metrics Part Three
I’ve saved the best and most important metric for the last post this week. Lead conversions or requests for information coming from your website (from organic search placement) are typically the top metric that top level executives watch to determine if their website is successful. Website design is important but…
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Reviewing Website Activity – Metrics Part Two
In my series on website metrics, today I want to talk about website activity. The tool I like to use to measure website activity is Google Analytics. By installing a small snippet of code on your website you can track visitor traffic. Although you will only be able to see…
