Google Ads Services – Page 10

December 31, 2018December 28, 2018

What Happens When Your Budget Is Too Low In Google Ads?

We Are a Google Partner Specializing in Search Marketing. — We Are a Google Partner Specializing in Search Marketing and Search Optimization.

Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction.

So, what happens when your budget it too low in Google Ads?

You do not get ad impressions.
You get sporadic clicks and typically not during business hours.
You do not spend your daily budget.
You are not getting good click traffic.

Here’s the big catch, if your Google Ads budget is too low to support high click cost keywords (your first page bid), then Google tries so hard to meter out your program through the day that they literally do not deliver even your daily budget.

This continues through the month and accounts that really need a budget and cost per click boost to be competitive may deliver only a few hundred dollars of click activity with a budget of several thousand dollars.

To fix this problem, increase your budget, increase your cost per click and take a very careful look at your keywords (are they too narrow) and your ad serving schedule.

December 26, 2018December 21, 2018

Remarketing for Search Explained

Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to.

Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads.

I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA.

RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies.

Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs.

Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan.

For more information on our services for Google Ads advertisers please visit our website at www.mccordweb.com.

December 19, 2018December 14, 2018

Targeting Competitor Names in Google Ads

No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names.

Some businesses will go a step farther and even put the competitor name in the ad text with text in front that may read lower priced than…, more options than… using Google Ads dynamic keyword insertion to autofill in the competitor’s name into the ad text.

Do this at your own risk, it can work to bleed off a competitor’s traffic or to showcase your own product or services positive attributes. But if you receive a cease and desist notice take immediate action to remove that competitor’s name to prevent problems.

Yes, this is done frequently, and yes it can generate good conversions. But typically over time Google will start to mark the competitor names as low quality score as the advertiser typically will not have content on their website using the competitor name. So it can work effectively for a while in some business sectors.

If you need assistance with a new Google Ads marketing strategy, I invite you to visit our website to learn more about the things we do.

November 21, 2018November 16, 2018

Google Changes the Definition of Average Position Part Two

Continued from Monday.

As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them.

These new items are:

Impr. (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
Impr. (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google.

The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions.

Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits.

As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play.

The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer.

If you are looking for a savvy and affordable Google Ads account manager or AdWords Consultant, I invite you to visit our website to learn more about our services.