I just got off the telephone with a prospect who had been referred to me by his webmaster for Google AdWords services. Here were his questions. Q. Why do I need AdWords promotion for my new website? A. Many times a web designer will recommend to a client to boost…
Google AdWords
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Google Positions Itself as a Venue Unto Itself
Here’s just another release from Google that points out again that the Big G’s plans for the future include boosting their own brand and creating stickiness of their own site; all at the expense of organic listings. Here’s a short detail, “Google Posts are a new element to the search…
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Where Should You Spend You Money for Online Activities
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all…
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Google Removed Sidebar Ads – What Happened to Advertisers? Part Two
Continued from Monday. The full impact of what happens to AdWords advertisers is not known yet, but the data is flowing. For now it appears that for advertisers not limited by budget: Clicks have dropped Impressions have dropped CTR has improved Average cost per click has increased about 5% Cost…