We’ve seen it happen in several client accounts so you may want to try this for yourself. One, if you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance. Two, a great way to bump a good performing campaign to the…
Google AdWords
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Yes, Google AdWords Has An Auction Component
I’ve seen mentioned on the Web in several places that Google AdWords is an auction, and then again in other places that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term. I have long felt that getting to position one on a keyword…
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Understanding Trademark Violations in Google AdWords
This video reviews Google AdWords’ policies on trademark violations and what you the advertiser needs to know.
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Why DSA Ads in Google AdWords Work for Some Websites
DSA or Dynamic Search Ads allow you to target your website content and services without having to create huge keyword heavy programs. With automated titles that match a user’s search query and Google knowing the exact best landing page, you get highly targeted advertising without hours of set up. As…
