DSA or Dynamic Search Ads allow you to target your website content and services without having to create huge keyword heavy programs. With automated titles that match a user’s search query and Google knowing the exact best landing page, you get highly targeted advertising without hours of set up. As…
Google AdWords
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Search Plus Display Select in Google AdWords
I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts. In fact, when I move them out of Display…
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Google Shopping Best Practices
If you have an online store, you’ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords – no absolutely not!…
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Insights Into Mobile Lead Generation in Google AdWords
I manage many AdWords accounts across a diverse selection of verticals and wanted to share with you an insight that I am finding out appears to be true for many of our clients. Mobile is a very important part of the lead generation equation; even if you are not seeing…
