Managing an AdWords account is like gardening. Some people just know how to make things grow and bloom and others are clueless. I consider AdWords accounts like gardens. To be successful and grow leads for a client, you’ve got to work the soil of an AdWords account. You’ve got to…
Google AdWords
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AdWords Express Gets a Thumbs Down Rating
It used to be that AdWords Express was easy enough for a business owner to set up and maintain and the results were pretty good for low budget accounts. But lately, Google seems to be delivering untargeted results. Here’s an example. A client asked me to set up an AdWords…
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Mobilegeddon So Far Has Been a Bust
Fresh from doing a SEO review of five client sites, I have to say that mobilegeddon is a bust, at least so far. Google started the roll out of this much talked about algorithm that was to have impacted over 14% of the search results in the mobile search sphere…
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Google AdWords Says Hello to Broad Match Modifiers as Keywords of Choice
Over the nine or so years that I have been managing Google AdWords accounts, I’ve seen new match types added to the AdWords program. Out of all the types I use I like broad match modifiers the best. But based on this recent article from Search Engine Watch, I may…
