It used to be that AdWords Express was easy enough for a business owner to set up and maintain and the results were pretty good for low budget accounts. But lately, Google seems to be delivering untargeted results. Here’s an example. A client asked me to set up an AdWords…
Google AdWords
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Mobilegeddon So Far Has Been a Bust
Fresh from doing a SEO review of five client sites, I have to say that mobilegeddon is a bust, at least so far. Google started the roll out of this much talked about algorithm that was to have impacted over 14% of the search results in the mobile search sphere…
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Google AdWords Says Hello to Broad Match Modifiers as Keywords of Choice
Over the nine or so years that I have been managing Google AdWords accounts, I’ve seen new match types added to the AdWords program. Out of all the types I use I like broad match modifiers the best. But based on this recent article from Search Engine Watch, I may…
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Mobile Bid Formula Designed by Google – How to Get Your Bid Right!
This past month across a number of AdWords accounts I’ve started to see a drop in conversions as Google AdWords more strongly serves ads in the mobile space. With click costs, impressions and click through rates nearly the same as the past 30 days when there were healthy conversions, I had…
