This past month across a number of AdWords accounts I’ve started to see a drop in conversions as Google AdWords more strongly serves ads in the mobile space. With click costs, impressions and click through rates nearly the same as the past 30 days when there were healthy conversions, I had…
Google AdWords
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AdWords Auction Insights – Daily Budget
Not only is your maximum cost per click a factor in deciding if you are in the Google AdWords auction, but your daily budget may be a factor keeping you out of the auction too! It is important to understand a few things first about how the AdWords auction works.…
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Google is Trashing Removed Campaigns and Keywords from Your AdWords Account
Google doesn’t let you throw anything away. From archiving in GMail to allowing only a “remove” and not a “delete” in AdWords, Google just hates to throw stuff away – permanently. Well, that was until now… Starting the week of March 24, Google will be starting to purge its files…
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Use Dynamic Search Ads to Complement Your AdWords Programs
If you are looking for a way to increase AdWords activity in your account while keeping click costs low, make sure you test Dynamic Search Ads. I like to set up a separate campaign for dynamic search advertising instead of just creating dynamic search ads within an existing ad group.…
