I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend – that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their…
Google AdWords
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Interesting Data on Mobile Usage and AdWords
I attended a Google Partner hangout this last week with four marketing reps talking about how mobile has changed their marketing plans on AdWords. The comment that really has stuck with me over the last several days is that mobile is used for research before buying and is not necessarily…
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New Ways to Use AdWords Scripts
I watched this Google Hangout this past week and wanted to share it with you as you may really like some of the pre-made scripts (like the broken link checker that this video shows how to set up). You can watch it online: https://www.youtube.com/watch?v=AqQ19h7OwYs&feature=youtu.be I am no programmer, but I…
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Google AdWords’ First Page Bid Strategy
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…
