I attended a Google Partner hangout this last week with four marketing reps talking about how mobile has changed their marketing plans on AdWords. The comment that really has stuck with me over the last several days is that mobile is used for research before buying and is not necessarily…
Google AdWords
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New Ways to Use AdWords Scripts
I watched this Google Hangout this past week and wanted to share it with you as you may really like some of the pre-made scripts (like the broken link checker that this video shows how to set up). You can watch it online: https://www.youtube.com/watch?v=AqQ19h7OwYs&feature=youtu.be I am no programmer, but I…
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Google AdWords’ First Page Bid Strategy
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…
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AdWords Account Management Has a Difficulty Level of 95 Out of 100
You don’t need a junior person managing your Google AdWords account or for that matter your secretary or high school or college intern. You need a skilled professional to manage your AdWords account with the high degree of complexity and myriad of settings, hidden bid adjustments, and hidden areas for…
