Google continues to push advertiser activity into the mobile arena citing that online searches on mobile devices have eclipsed searches done on desktops; but is advertising activity in mobile right for your business? Of note is the new test that Google has been doing with mobile ads shrinking the ad space…
Google AdWords
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Google AdWords Callouts – What Are They?
New just this past week, Google AdWords callout extensions are the new way to draw attention to what you are promoting and a way to differentiate yourself from other ads. AdWords decides when to show this new extension based on relevancy but that does not mean you should brush it…
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AdWords Enhances Phone Call Tracking for Websites
AdWords has rolled out a nice improvement for call tracking that every business owner who is using AdWords should implement. This new conversion tracking feature allows website owners to code their website phone number to auto insert an AdWords call forwarding phone number. This new feature now allows for website…
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Are You Really Working Negative Keywords in AdWords to Your Benefit?
Keywords are the backbone of a successful AdWords campaign, but negative keywords are the “secret sauce” that make a program truly successful. Negative keywords in an AdWords account will limit the search queries where an ad will show on Google search, but not quite as effectively in the Display network.…
