Keywords are the backbone of a successful AdWords campaign, but negative keywords are the “secret sauce” that make a program truly successful. Negative keywords in an AdWords account will limit the search queries where an ad will show on Google search, but not quite as effectively in the Display network.…
Google AdWords
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Five Tips on Creating Negative Keyword Lists for AdWords
Keywords, they are the pivot point for the success of all AdWords programs. Have keywords that are too broad in your account and you’ll be looking at poor quality scores and higher costs. Have keywords that are too narrow and you’ll be looking at very low impressions and very low…
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AdWords the New Keyword Discovery Tool
In the name of privacy Google has been stripping away one by one the tools website owners and SEOs have used to identify important keywords that drive organic traffic. First, it was Google’s announcement that they were moving only to https:// and that they would no longer supply keyword data…
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Google Shopping Custom Labels Explained
If you are currently running Product Listing Ads (PLA) in AdWords, be aware that there is a new campaign type that is more powerful and allows you greater control available in your AdWords control panel called Google Shopping. PLA programs won’t be rolled over automatically, so I recommend that you…
